The Youtube of China
Did you know that the primary video content sharing websites are blocked in China? - Youtube, Vimeo, Dailymotion etc...
Therefore if you are looking at sharing promotional video content across China, uploading it to these sites will be very ineffective.
- 60% of the total online video market share in China
- 900 million daily video views - 400 million on mobile devices
- 150 million daily active users
- 580 million users
Advertising on Youku
Advertising on Youku is significantly different from Youtube or other Western channels. Firstly, targeted advertising is quiet limited and is mainly focussed on large scale advertising, for example Youku can not target specific users based on their preferences or browsing history.
The cost of advertising ranges between locality but typical is between £3 - £8 per thousand impressions on a 15 second promo.
For companies looking to establish a new prescence in China, we recommend using Youku as a suplementary promotional route and promote the content using other platforms. Contact us today for more information
Read more about our advertising services