Consumer media habits in China have rapidly moved towards mobile video and is expected to be a significant growth area which will take 55% of all digital video spend with spending on digital media to reach £70 billion by 2020.
Unlike in the West where TV and print advertising is still a key area for marketing, the decline on advertsing revenue for TV and print in China is testiment to China’s shift from traditional to digital media. In 2016, TV advertising accounted for 24.2% of China's total media ad spending and print accounting for only 7%, a significant contrast to that of the West.
However for promoting a brand and product, digital media is still the way forward and highly influential form of marketing. Great Wall Marketing has contacts with a number of broadcasting companies such as China's largest independent broadcaster, Hunan TV, where we can help advertise on their digital media platform Mango TV. Furthermore we can promtoe your digital media content, such as promotional videos and advertisment, through China's online media platforms including Youku, Tudou and QQ Video. Our service for digital media include but not limited to:
We recommend creating a digital media content specifically for Mainland China market. When you appreciate the style of videos that Chinese consumers are interested in, this is the most effecive approch for delivering results on your media content. Talk to us today about our media intelligence services.