With an internet population of 650 million and 70% of social media users are under the age of 35 spending on average of 90 minutes per day on social media platform, it is essential to have a China specific social media presence in a market, which not only changes by the second but, has significant propensity to consume.
In the West, social media has become an integral part of building a brand and audiences through followers, however in most circumstances this may not translate to sales and is seen more of a status quo strategy rather than a marketing one.
However, in Mainland China, this is very different and digital marketing approach is an essential and integral part of doing business, particularly for attracting new markets.
Therefore, if you are a western brand looking at venturing into Mainland China, and want to build a brand and audience, digital marketing is an essential part of any venture strategy.
According to eMarketer, Chinese users’ average daily time spend on digital media reached 50.4% (3.08 hours per user) in 2015. Internet users in Mainland China spend five to six more hours online per week than Westerners and an average of almost 90 minutes per day on social networks.
Most importantly, unlike in the West, 38% of consumers on Chinese social media platforms make product purchase decisions based on recommendations they read on social networks.
We are a UK based China marketing consultancy firm connecting your business and brand with China, Hong Kong and the Far East.
Just a selection of the marketing platform channels in China we can help with include: