When looking at marketing towards Chinese consumers it is important to respect the culture and interests of the Chinese consumer. Consumers in China rank service quality, which mainly includes personal service, and reliability as a top priority in their decision making.
Many Western brands have tried and failed at marketing in China. Although each case is unique, understanding wat works in China is crucial. China is changing by the second and so should any products being marketed there. We recommend to clients to look at the style of Chinese advertising by Mainland Chinese companies and this way you will be able to appreciate what Chinese consumers are accustomed to. However, it should not always be tailored to traditional style of Chinese culture s China is embracing the Western culture and as such getting this balance is critical. If you are looking at marketing to China you need to think about:
We can help you advertise across China's social media platforms including WeChat, Weibo, QQ and YouKu to build up brand recognition, followers and clients.
The most effective way to build up an audience apart from organic growth (publishing content and waiting for users to read and build an audience this way) is to use Key Opinion Leader advertising (KOL ads).